Game Description Requirements - Legal Guidelines

Last updated: January 2025

This document outlines the legal requirements and best practices for creating game descriptions, particularly for digital distribution platforms like Steam, mobile app stores, and other gaming platforms.

1. Copyright and Intellectual Property Requirements

1.1 Originality Requirements

Your game description must meet basic copyright requirements:

  • Original Content: All written content must be original and not copied from other sources
  • Fixed in Tangible Medium: Once written and saved, your description automatically receives copyright protection
  • No Infringement: Cannot copy or closely paraphrase descriptions from other games

1.2 What Can Be Protected

According to copyright law, the following elements of your game description are protectable:

  • Specific Story Elements: Unique character names, plot details, and narrative elements
  • Original Terminology: Custom game terms, faction names, or proprietary concepts
  • Creative Expression: The specific way you describe game mechanics and features

1.3 What Cannot Be Protected

  • General Game Ideas: Basic concepts like "battle royale" or "farming simulation"
  • Common Genre Elements: Standard descriptions of typical game mechanics
  • Factual Information: System requirements, release dates, technical specifications

2. Platform-Specific Requirements

2.1 Steam Store Requirements

Based on Steam's official documentation, the following rules apply:

Prohibited Content:

  • No External Links: Cannot include links to other websites, including embedded images with URLs or QR codes
  • No Fake UI Elements: Cannot use images that mimic Steam interface elements (fake buttons, price overlays, etc.)
  • No Cross-Promotion: Cannot advertise other games within your description
  • No Misleading Claims: Must accurately represent the actual game content

Technical Limitations:

  • File Size Limit: Total embedded media must be under 15MB
  • Image Requirements: Screenshots and GIFs must be under 5MB each
  • Text Limitations: While no strict character limit, shorter descriptions perform better

2.2 Mobile Platform Requirements

Apple App Store:

  • Must comply with App Store Review Guidelines
  • No misleading screenshots or descriptions
  • Must accurately represent app functionality
  • Cannot reference other mobile platforms

Google Play Store:

  • Must follow Google Play Developer Policy
  • Cannot use excessive capitalization or special characters
  • Must be appropriate for intended age rating
  • Cannot include prohibited content categories

3. Content Guidelines and Best Practices

3.1 Accuracy Requirements

  • Truthful Representation: Description must accurately reflect actual gameplay
  • No False Claims: Cannot promise features not present in the game
  • Clear Purchase Information: Must clearly state what's included with purchase
  • Age Rating Compliance: Content must match assigned age rating

3.2 Legal Disclaimers

Consider including appropriate disclaimers for:

  • Early Access Games: "This game is in development and may change significantly"
  • Online Features: "Online features may be discontinued at any time"
  • In-App Purchases: Clear disclosure of microtransaction availability
  • Data Collection: If applicable, mention data usage policies

3.3 Localization Considerations

When translating descriptions:

  • Cultural Sensitivity: Ensure content is appropriate for target regions
  • Legal Compliance: Meet local advertising and content standards
  • Technical Accuracy: Maintain technical accuracy across languages
  • Regional Restrictions: Some regions may have specific content requirements

4. Trademark and Brand Protection

4.1 Your Own Trademarks

  • Proper Usage: Use â„¢ or ® symbols appropriately for your registered marks
  • Consistent Branding: Maintain consistent brand presentation
  • Protection Strategy: Consider trademark registration for unique game names

4.2 Third-Party Trademarks

  • No Unauthorized Use: Cannot use other companies' trademarks without permission
  • Generic Terms: Can use generic gaming terms (RPG, FPS, etc.)
  • Licensed Content: Properly attribute any licensed music, artwork, or other content

5. Compliance and Enforcement

5.1 Platform Enforcement

  • Automated Review: Many platforms use automated systems to check compliance
  • Human Review: Some content may be manually reviewed
  • Appeals Process: Most platforms provide appeals mechanisms for rejected content
  • Regular Updates: Platform rules change frequently - stay informed

5.2 Legal Consequences

Non-compliance can result in:

  • Content Removal: Description may be removed or flagged
  • Account Penalties: Repeated violations may result in account restrictions
  • Legal Action: Serious violations (copyright infringement, false advertising) may result in legal action
  • Revenue Loss: Non-compliant games may be removed from sale

6. Recommended Practices

6.1 Content Strategy

  • Know Your Audience: Write for players unfamiliar with your game
  • Scannable Format: Use bullet points and bold text for key features
  • Visual Aids: Include appropriate screenshots and GIFs to illustrate features
  • Concise Writing: Avoid "walls of text" - keep descriptions focused and readable

6.2 Legal Review Process

  1. Self-Review: Check against platform guidelines before submission
  2. Legal Consultation: Consider legal review for complex or high-value projects
  3. Regular Updates: Review and update descriptions as game evolves
  4. Documentation: Keep records of description changes and approvals

6.3 Risk Mitigation

  • Avoid Absolute Claims: Use qualifying language ("up to", "approximately")
  • Regular Updates: Keep descriptions current with actual game state
  • Community Feedback: Monitor user reviews for accuracy concerns
  • Professional Help: Consult legal professionals for complex situations

7. International Considerations

7.1 Regional Laws

Different regions may have specific requirements:

  • European Union: GDPR compliance for data collection mentions
  • China: Special content restrictions and approval processes
  • Australia: Classification requirements and content standards
  • Germany: Age rating requirements and specific content restrictions

7.2 Multi-Platform Consistency

  • Unified Messaging: Maintain consistent core messaging across platforms
  • Platform Adaptations: Adapt format and emphasis for each platform's audience
  • Legal Compliance: Ensure each version complies with respective platform rules
  • Update Coordination: Keep all platform descriptions synchronized

Disclaimer

This document provides general information about game description requirements and should not be considered legal advice. Laws and platform policies change frequently. For specific legal guidance, consult with qualified legal professionals who specialize in gaming and intellectual property law.

For the most current platform-specific requirements, always refer to the official documentation of each distribution platform.

This document is part of bitebit's legal compliance documentation. For questions about this policy, please contact our legal team.